Book Club Adding 4,500 Members Monthly
Audio Book Club said it will spend $5 million on Internet advertising in the next year. It said its total membership is more than 340,000.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.