Book Club Adding 4,500 Members Monthly
Audio Book Club said it will spend $5 million on Internet advertising in the next year. It said its total membership is more than 340,000.
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Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.
Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.
Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.