Book Club Adding 4,500 Members Monthly
Audio Book Club said it will spend $5 million on Internet advertising in the next year. It said its total membership is more than 340,000.
Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.
A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.
Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?