Bombardier Flexjet Appoints Boone/Oakley

Share this article:
Bombardier Flexjet, a Dallas division of Canada's Bombardier Inc., has tapped Boone/Oakley, Charlotte, NC, as its advertising agency of record on a $23 million account.


The incumbent agency was Tracy Locke Partnership, Dallas. There was no review. Boone/Oakley's experience with big-ticket brands like Toyota Motor Corp.'s Lexus and Continental Tires helped clinch the Bombardier Flexjet account.


Flexjet offers actual ownership in fractional increments of Bombardier-made corporate aircraft like Lear jets. A share gives the owner 50 hours of flying time each year from and to any destination at a minimum four hours' notice.


Boone/Oakley's advertising will target first-class travelers, including sports personalities and corporate executives, through print, direct mail, outdoor, collateral and possibly broadcast.


The agency's roster includes clients like 123hire.com and the Charlotte Hornets basketball team.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.