BoldFish Upgrades Express Server E-mail System

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BoldFish Inc., a provider of high-volume outbound e-mail products and services, said yesterday it will make an upgraded version of its BoldFish Express Server platform available Nov. 15.


Dubbed Express Server 2.4, the upgraded platform includes improved reporting capabilities that feature in-depth data on delivery status, bounce statistics, campaign results, subscriber history and click-through rates. It also features emergency fail-over delivery and enhanced management of bounced e-mails, the company said.


"Users can now run their e-mail campaigns with a complete 'instrument panel' that displays all vital statistics," said Barbara Tallent, BoldFish's CEO.


The BoldFish Express Server is a high-volume outbound e-mail server that can be easily integrated with a customer database, customer relationship management application, billing systems or the BoldFish Express Network.


BoldFish said that instead of sending individual e-mail messages through its own networks, Express Network enables companies to send the raw data that make up their messages -- the message templates and the minimal amount of recipient data required to customize the message, including e-mail address, first name, demographics and purchase behavior -- to a BoldFish Express Network hub. At the hub, the individual messages are rendered and delivered.


For companies that send e-mail locally using their own servers, Express Server starts at $67,500. For companies using the BoldFish Express Network service to send e-mail, Express Server costs a minimum of $14,000 a year.


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