Boldfish Announces High-Volume E-mail Delivery
The software will be available March 31. Pricing begins at $30,000 for up to 100,000 recipients, and scales upwards.
Boldfish is venture-backed by Alloy Ventures and the Mayfield Fund.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.