Boeing Selects PeopleSoft CRM

Share this article:
Connexion by Boeing, a business unit of the aerospace company, has selected PeopleSoft's customer relationship management solution for its broadband data communications service operations, PeopleSoft said.


Connexion by Boeing provides real-time, high-speed broadband connectivity to commercial, private and government aircraft during flight. The company is using a number of CRM modules from PeopleSoft, Pleasanton, CA, to manage its customer service operations. For example, it will use PeopleSoft CRM HelpDesk to track and manage system component operational status.


It also will use the PeopleSoft CRM Support module that automates day-to-day processes for the customer care agent, such as providing access to caller histories, interactive scripts for multiple customer interchange scenarios and better tracking of inquiries. PeopleSoft CRM Warehouse capabilities will provide tactical and strategic visibility into the Connexion by Boeing service operations.


Additional CRM applications will be phased in to augment data management and reporting capabilities, the company said.


The first phase of deployment is expected to be complete in the second quarter.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.