Boeing Adds Yahoo Search

Share this article:
Yahoo said yesterday that it will be the exclusive search engine for Connexion by Boeing, a business unit of The Boeing Co., which offers in-flight Internet services.


Yahoo and Connexion entered into a multiyear, Web and sponsored search distribution agreement, wherein passengers who connect to the Internet via Connexion will be served Yahoo's Web and sponsored search results via a co-branded search results page.


Yahoo Search will be provided near the end of the year on more than 100 routes daily worldwide.


"We live in an age of connectivity where information should be easily accessible, regardless of time, location or device," said Bill Demas, senior vice president of Partner Solutions for Yahoo Search Marketing.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.