Body Glove selects Lyris as e-mail agency

Share this article:
Action sports brand Body Glove has selected Lyris Inc. as its e-mail marketing agency.

Under the terms of the partnership, Body Glove will use the Lyris HQ suite to help manage its e-mail campaigns and newsletters.

Body Glove's e-mail program consists of managing multiple e-mail lists and sending tens of thousands of e-mail newsletters per month to consumers and to international licensing partners.

The sportswear brand will use the Lyris software to help design these newsletters, which promote new products, sales and events.

Body Glove also is working with Lyris to send e-mail updates and newsletters on behalf of several nonprofit organizations it supports.
Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.