Boats.com, eBay Plan Marine Products Auction Site



Viewers can get a preview of the site by logging on to a theme page created by the firms at www.ebay.com/theme/boating.html. Boat sellers also can begin to list for-sale items by visiting Boats.com's dealer page, www.boats.com/dealers.


Boats.com expects its 75 marine manufacturer partners to use the new site. In addition, the agreement will provide boats.com and its dealer/broker partners with the chance to market to eBay's 22 million registered users.


Financial terms of the agreement between Boats.com, San Francisco, and eBay, San Jose, CA, were not disclosed.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Etailer Taps Data with Appealing Results

Etailer Taps Data with Appealing Results

Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.

You Can Run, but You Can't Hide From Authenticity

You Can Run, but You Can't Hide From ...

SALT and SS+K created a horror film to address student debt. See how—if you dare!

Hope Springs Eternal for CMOs and CIOs

Hope Springs Eternal for CMOs and CIOs

A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.