BOALC taps Millard's Smith-Noble file

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Custom-window-treatment marketer Smith-Noble, previously managed by Millard Group, is now managed by Belardi/Ostroy ALC.

File usage includes The Company Store, Flor Catalog, Harry & David, Pottery Barn, Shades of Light, Sharper Image, Smile Train and Domino Magazine.

The Smith-Noble catalog list contains 100,000 12-month buyers who spend an average of $250 per order on products such as blinds, window treatments, drapery and curtains, valances, fabric, hardware and other home décor.

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