B&N Forced to Change Checkout System

Share this article:
Online bookseller barnesandnoble.com, New York, said yesterday that it will accelerate rollout of new shopping technology in the wake of an injunction by a U.S. federal judge barring the company from using its current setup.


Rival e-tailer Amazon.com Inc., Seattle, filed a patent infringement suit against barnesandnoble.com earlier this year, alleging that its Express Lane checkout technology was a copy of Amazon.com's own one-click checkout system.


Gus Carlson, vice president of corporate communications at barnesandnoble.com, said the company planned to file an appeal. The company will debut its new Express Checkout system, which he said was an improvement over the Express Lane system and would satisfy the judge's injunction restrictions.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.