BMG Enters Agreement With CD Manufacturer

Share this article:
BMG Special Products (www.bmgsp.com), New York, has struck a deal with a compact disc manufacturer to create custom CDs for companies to use as premiums and incentives.


Under the deal, announced today, CustomDisc.com (www.customdisc.com), Stamford, CT, will offer firms selections from BMG's music catalog.


The agreement will be aimed at helping Fortune 500 companies create promotional gifts and branded, personalized incentives that they will mail to consumers.


Customers will redeem incentives by filling out a CUSTOMCD certificate provided to them by a company through either a voucher, a mailing or an e-mail offer. On the certificate, customers will specify which 10 songs -- out of a list of 500 -- they want on their CD. Customers will then be mailed the CD containing their selections, their name and company logo or artwork.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.