BMC Software Taps Epsilon

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Epsilon, a Relizon company, said yesterday that it was selected by BMC Software Inc., a provider of enterprise management solutions, to offer strategic and analytical capabilities to help BMC maximize sales through targeted cross-sell and acquisition programs.


Epsilon, a relationship marketing company in Wakefield, MA, will provide direct marketing strategic planning, creative and analytic services for BMC's prospect lead generation and lead management efforts targeting corporate IT executives.


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