BMC Software Selects Epsilon as Direct Marketing Agency of Record

Epsilon has signed a multiyear contract with BMC Software Inc. to serve as its direct marketing agency of record.

Epsilon, Wakefield, MA, is  a provider of multichannel marketing services, technologies and database solutions. Founded in 1969, Epsilon is an Alliance Data company.

Houston, TX-based BMC is among an expanding group of companies now taking advantage of the full end-to-end capabilities of Epsilon and Epsilon Interactive including consulting services, creative development, direct mail and e-mail marketing execution.

Having relied since 2003 on Epsilon's analytics solution to better understand the needs, behaviors, preferences, expectations and economics of its worldwide customer base, BMC selected Epsilon because of its  e-mail technology platform, creative and ability to build customer loyalty.