BMA Conference Ties in With B-to-B Month

Share this article:
The Business Marketing Association's June 4-7 International Conference in Chicago will be part of B-to-B Month, which will include events taking place nationwide in June, the association said.


Maureen McGuire, vice president, integrated marketing communications at IBM Corp., will be one of the June 5 keynote speakers. Later that day, Karen Breen-Vogel, CEO of B2B Works, will discuss BTB digital marketing and ROI. Joe Meyer, vice president, business development at Aprimo, will cover improving lead management.


Other events in the month include the Business-to-Business Services Forum in Philadelphia June 2-4, and BtoB Day in New York on June 11.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches