BMA Conference Ties in With B-to-B Month

Share this article:
The Business Marketing Association's June 4-7 International Conference in Chicago will be part of B-to-B Month, which will include events taking place nationwide in June, the association said.


Maureen McGuire, vice president, integrated marketing communications at IBM Corp., will be one of the June 5 keynote speakers. Later that day, Karen Breen-Vogel, CEO of B2B Works, will discuss BTB digital marketing and ROI. Joe Meyer, vice president, business development at Aprimo, will cover improving lead management.


Other events in the month include the Business-to-Business Services Forum in Philadelphia June 2-4, and BtoB Day in New York on June 11.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.