Blur Sends Musical Message to Fans

Share this article:
Using a new e-mail marketing application called a2b MAIL, Virgin recording artists Blur sent a digital Valentine to their fans this week containing 15 seconds from their new single "Tender." The application is designed by a2b music (www.a2bmusic.com), New York.


The e-mail message requires no downloads, plug-ins, audio streaming technology or hyperlinking. Within the message there is a mini a2b music player embedded and the end-user just opens the message like a normal e-mail and clicks on a button to receive 12 to 15 seconds of audio. The message does contain a link to Blur's official Web site at www.blur.co.uk. a2b music has created cross-media promotions for other artists including Aerosmith, Bonnie Raitt and Lenny Kravitz.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.