BlueTie Names Jay Advertising

Share this article:
BlueTie, a provider of online business applications, named Jay Advertising Inc., Rochester, NY, to handle marketing communications.


Four agencies pitched for the BlueTie business, whose size was not disclosed. Connors Communications, New York, briefly handled public relations for the company.


Jay, part of New York's Interpublic Group of Companies Inc., is charged with advertising, direct marketing and public relations responsibilities.


A business-to-business firm founded in 1999, BlueTie, Rochester, offers a suite of applications, including e-mail, contact management, instant messaging, secure document transfer and calendaring. It targets small and midsize companies.


"They want us to really develop all the tools that can be used for end-users, but also resellers," said Gregory Smith, president of Jay, a 27-year-old agency. Jay counts Walt Disney Co., Xerox North America Retail Channels, HBO and General Motors Corp.'s Buick Motor division as clients.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.