Bluestreak Starts E-Mail Diagnostic Service

Share this article:
Digital marketing company Bluestreak, Providence, RI, said yesterday that it is launching its BlueVision e-mail diagnostic service.


BlueVision, which combines optimization technologies with strategic testing, is designed to increase open rates, interaction and message relevance.


"A lot of marketers just want to do simple A/B testing, but we found there are really four factors that can dramatically increase response: the friendly from, the subject line, the creative and the offer," Bluestreak CEO Annette Tonti said.


BlueVision prepares a Success Roadmap for each client, detailing the subject lines, messages, offers and audience segments that generate the best results.


In early results, Bluestreak said clients using BlueVision have seen improvements of 20 percent to 30 percent in response rates, which include click-through rates, conversion rates and interaction between consumer and marketer.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.