Bluestreak Buys e2 Communications

Bluestreak Inc., a New York online marketing technology firm, bought e2 Communications Inc., an e-mail marketing services firm in Dallas.

The agreement bolsters Bluestreak's offerings in areas like customer acquisition, retention and relationship management. It also will yield more than 400 advertiser and agency clients served by e2 Communications.

Terms of the deal were not disclosed.

Integration is key to the deal. The Web-based application service provider e-mail platform from e2 will be integrated with Bluestreak's Ion Marketing platform.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions