BlueSky Marketing Picks TransUnion for Campaign Management

Share this article:
BlueSky Marketing Group said yesterday it has incorporated TransUnion's new Prospects on Demand campaign management technology into its credit-based direct mail campaigns. The new technology will help identify qualified buyers, enhance response rates and increase vehicle deliveries for its automotive dealer clients, the company said.


BlueSky Marketing Group, San Ramon, CA, is an automotive direct marketing company that provides high-quality, special finance Internet leads, targeted credit-based direct mail and specialized conversion services for its participating franchise automotive dealers.


BlueSky Companies Inc. is the parent company of BlueSky Marketing Group Inc. and BlueSky Financial Services, a nationally licensed finance company.


Prospects on Demand is a turnkey solution that gives BlueSky clients direct access to Chicago-based TransUnion's multi-source database and advanced analytics and decision tools to optimize their direct mail marketing campaigns.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.