BlueLight.com CEO Resigns

Share this article:
BlueLight.com CEO Mark Goldstein has resigned, the company said late yesterday. The announcement came one day after reports that the Internet service provider and retailer had laid off an undisclosed number of employees as a result of a reorganization.


In a statement, BlueLight said Goldstein would remain aboard as an Internet adviser to Kmart Corp., which owns 60 percent of the Web firm and reportedly will now assume some of its operational duties.


Randy Allen, chairman of the BlueLight.com board of directors, said in the statement that his company was happy with Goldstein but that the former CEO was leaving to attend to other interests.


However, an unidentified source in a story published yesterday at CNET News.com said Goldstein had "stopped overseeing the day-to-day operations a while ago."


On Wednesday, BlueLight spokesman Dave Karraker said the company would lay off employees, but he would not specify how many, according to reports. The layoffs resulted from a reorganization in which Kmart will assume responsibility for most of BlueLight's marketing and merchandising.


The developments come only a few months after BlueLight.com was revamped. Marketing for this effort included TV spots; links on sites such as CBS.MarketWatch.com and Walt Disney Internet Group's Family.com; and a bolstered attempt to collect opt-in e-mail addresses at BlueLight.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.