Direct Line Blog

BlueHornet adds three clients

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E-mail services provider BlueHornet Networks, a division of Digital River, Inc., has named three new clients. Mountain Creek Resort, Carus Publishing Co. and Mobeze have all signed on to use the company's e-mail and segmentation capabilities. Announced December 16, the relationships became official November 3.

Mountain Creek, a New Jersey ski resort, is working with BlueHornet to reach past guests as well as season pass holders for retention.

Children's education magazine publisher Carus is also working with the company for retention efforts, sending e-mails to existing subscribers tailored to their subscription status and interests.

Mobeze, a social network, is working specifically with BlueHornet's Deliverability Management Services unit to improve deliverability and visibility of its messages.

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