Blue Martini, Siebel in Integration Pact

Share this article:
Blue Martini Software, San Mateo, CA, a provider of merchandising applications for e-commerce companies, has formed a partnership with Siebel Systems Inc., also located in San Mateo, to integrate the Blue Martini Customer Interaction System with Siebel's Front Office applications. The integration is meant to allow companies to share customer, merchandise and transaction information across Web, call center and field sales channels. Customer profiles collected in Siebel Front Office applications will be shared with Blue Martini's Customer Interaction System to segment customers, create personalized assortments and make suggested cross-sell and up-sell offers.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.