Blue Martini, Siebel in Integration Pact

Share this article:
Blue Martini Software, San Mateo, CA, a provider of merchandising applications for e-commerce companies, has formed a partnership with Siebel Systems Inc., also located in San Mateo, to integrate the Blue Martini Customer Interaction System with Siebel's Front Office applications. The integration is meant to allow companies to share customer, merchandise and transaction information across Web, call center and field sales channels. Customer profiles collected in Siebel Front Office applications will be shared with Blue Martini's Customer Interaction System to segment customers, create personalized assortments and make suggested cross-sell and up-sell offers.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.