Blue Cross of California Chooses ELetter

Share this article:
Blue Cross of California, an operating subsidiary of WellPoint Health Networks Inc., has chosen Web-based direct marketing company ELetter Inc. to provide Internet-based printing and mailing services to its health insurance agents and brokers.


The ELetter services, available at the agent/broker area of the Blue Cross of California Web site, www.bluecrossca.com, will give agents an easy way to create and send mailings right from their desktops.


Agents will be able to select templates and use their own mailing lists. ELetter will sort, address, add postage and deliver their customized direct mail pieces to the post office.


ELetter does not require a minimum number of pieces, and volume will not substantially affect pricing.
Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 ...