Blue Cross and Blue Shield of FL Goes Online

Share this article:
Blue Cross and Blue Shield of Florida yesterday said that it has begun its first online initiative to market health care coverage to consumers.


The Jacksonville-based company's new Web site, www.bcbsf.com, helps customers who are self-enrolling in Blue Cross and Blue Shield of Florida's coverage plans. The site also gives consumers information on how to contact the company's customer service personnel by phone, e-mail or live text-chat.


Consumers can use the Web site to contact licensed insurance agents who can send them personalized application packages. Agents can also assist consumers in filling out forms during online enrollment.


Blue Cross and Blue Shield of Florida picked Connextions.net, Orlando, FL, to design and implement the Web site that opened earlier this month.


Connextions.net, began planning for the initiative in September 2000, and the company now hosts the Web site and provides customer service and fulfillment.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.