BlowSearch Ad Program Blocks Rivals

Share this article:
Search engine firm BlowSearch says its recently launched pay-per-click ad program will give advertisers more control over their ad programs.


Differentiating itself from Google and Yahoo, New York-based BlowSearch's program lets marketers control their search engine listings on a site-by-site basis across BlowSearch's affiliate network.


Also, via the search engine's Competitor Blocking tool, advertisers can enter a competitor's IP address to automatically prevent paid listings from being displayed to specific IP addresses, deterring competitors from "maliciously clicking on paid search results."


"It gives the advertiser more control," BlowSearch chief operating officer Rich Kahn said. "They can go in themselves and block those IPs, so those sites won't see their campaigns anymore."


BlowSearch also offers advertisers sponsored search listings in search engine results, and the listings are delivered to other major Web sites and search engines.


Reunion.com and other advertisers are already using the pay-per-click service.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.