BlowSearch Ad Program Blocks Rivals
Differentiating itself from Google and Yahoo, New York-based BlowSearch's program lets marketers control their search engine listings on a site-by-site basis across BlowSearch's affiliate network.
Also, via the search engine's Competitor Blocking tool, advertisers can enter a competitor's IP address to automatically prevent paid listings from being displayed to specific IP addresses, deterring competitors from "maliciously clicking on paid search results."
"It gives the advertiser more control," BlowSearch chief operating officer Rich Kahn said. "They can go in themselves and block those IPs, so those sites won't see their campaigns anymore."
BlowSearch also offers advertisers sponsored search listings in search engine results, and the listings are delivered to other major Web sites and search engines.
Reunion.com and other advertisers are already using the pay-per-click service.
Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters