BlowSearch Ad Program Blocks Rivals

Share this article:
Search engine firm BlowSearch says its recently launched pay-per-click ad program will give advertisers more control over their ad programs.


Differentiating itself from Google and Yahoo, New York-based BlowSearch's program lets marketers control their search engine listings on a site-by-site basis across BlowSearch's affiliate network.


Also, via the search engine's Competitor Blocking tool, advertisers can enter a competitor's IP address to automatically prevent paid listings from being displayed to specific IP addresses, deterring competitors from "maliciously clicking on paid search results."


"It gives the advertiser more control," BlowSearch chief operating officer Rich Kahn said. "They can go in themselves and block those IPs, so those sites won't see their campaigns anymore."


BlowSearch also offers advertisers sponsored search listings in search engine results, and the listings are delivered to other major Web sites and search engines.


Reunion.com and other advertisers are already using the pay-per-click service.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.