Bloomingdale's Web, Catalog Operations Integrated

Share this article:
Federated Department Stores Inc. plans to integrate the fulfillment operations and merchandise offerings of its bloomingdales.com and Bloomingdale's By Mail businesses.


The company also has formed Bloomingdale's Direct as the umbrella division to manage the integrated businesses and has named former Lands' End vice president Franz Weiglein as its president.


Implementation of the integrated business is expected to be complete by the fall. The catalog and e-commerce site restructuring will occur incrementally throughout the year. Merchandising and planning functions will be consolidated in New York for both catalog and e-commerce operations.


Federated Direct, Cincinnati, similarly restructured macys.com and Macy's By Mail.


Jeffrey Sherman, chairman of Federated Direct, said the restructuring of the Bloomingdale's catalog and e-commerce operations reduces redundancies, streamlines operations and creates a more efficient organization.


"Federated is focused on growing its direct business, increasing profitability and reflecting a seamless brand and merchandise selection, whether it be in-store, online or by mail," Sherman said in a statement. "As more customers turn to the Web for access to Bloomingdale's, this integration ensures that their transactions will be fully compatible and effectively managed across all channels."


Weiglein joins Federated after 10 years at Lands' End Inc., Dodgeville, WI. He was vice president/general merchandise manager of Lands' End's men's division.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.