Bloomingdale's, Target and Lowe's likely holiday winners: Echelon

Share this article:

Bloomingdale's, Target and Lowe's are the retailers best positioned to clean up this holiday season because of their strong footprint in the nation's top 10 metropolitan markets in terms of spending capacity.

This is per McLean, VA-based Echelon Marketing Group's  new economic measure. The Retail Spending Potential Index is derived from multiple sources, including proprietary information on over $18 trillion in U.S. consumer assets.

Echelon Marketing Group provides strategic marketing solutions built on proprietary economic data and customized analyses. It is a division of IXI Corp.

The Echelon index represents average discretionary spending capacity per household within over 200 markets across the United States. These markets have an estimated 44.3 percent of total U.S. retail spending potential even though approximately 29.8 percent of households reside within them.

Among the highlights in the current index:

  • In the department store category, the index estimates that Bloomingdale's will top Neiman Marcus, Lord & Taylor, Nordstrom and Macy's in average available discretionary spending for the areas around its stores;
  • Target customers have on average an estimated 10 percent more available spending capacity than Wal-Mart customers;
  • New York and Los Angeles top the index for estimated spending potential by market, but San Francisco is a surprising third with approximately two and a half times the amount of the average U.S. household.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.