The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing?
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
During his keynote speech at the Experian Marketing Services Digital Summit in Las Vegas July 27, Charles Duhigg talked about why it's important to build good habits in your employees.
If a user doesn't like your e-commerce site, they're not likely to buy. It's that simple. At least that's the buzz at SuiteWorld 2012.
As a woman in my mid-20s, I'm a member of a ton of loyalty programs. My most-recent acquisition is Argo Tea's LoyalTea Club. Cute, right?
Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.
Here are four simple and effective ways businesses can build an online community that generates sales by combining social media and traditional direct marketing strategies.
'Eat, Pray, Love' is set to hit theaters this Friday, August 13. The movie, if you don't know about it, stars Julia Roberts, who travels across Italy, India and Indonesia "in search of everything." It's been media-blitzed to the hilt.
In April, Chris Thompson launched the blog About Foursquare with the intention of covering his favorite geolocation service.
When Bigelow Tea wanted to attract more visitors to its Web site and better engage them, it launched the Tea Talk blog and corresponding social network presence on MySpace, Facebook and Twitter. The social media presence especially came in handy last year, when a subset of customers was outraged at the discontinuation of the Fruit and Almond Tea, and Bigelow — the person — answered.
The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.
Bloggers will soon have to disclose the freebies and other compensation they receive as part of direct marketing campaigns and other types of efforts. The Federal Trade Commission voted unanimously on October 5 to alter guidelines that call for penalties of up to $11,000 per violation, according to the Associated Press.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.