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Apparently, everyone wants you to 'Eat, Pray, Love'

August 09, 2010

'Eat, Pray, Love' is set to hit theaters this Friday, August 13. The movie, if you don't know about it, stars Julia Roberts, who travels across Italy, India and Indonesia "in search of everything." It's been media-blitzed to the hilt.
 

Q&A with Chris Thompson, founder of 'About Foursquare'

July 19, 2010

In April, Chris Thompson launched the blog About Foursquare with the intention of covering his favorite geolocation service.
 

Customized digital content supplements advertising

November 09, 2009

When Bigelow Tea wanted to attract more visitors to its Web site and better engage them, it launched the Tea Talk blog and corresponding social network presence on MySpace, Facebook and Twitter. The social media presence especially came in handy last year, when a subset of customers was outraged at the discontinuation of the Fruit and Almond Tea, and Bigelow — the person — answered.
 

Celebrity Tweets could spell trouble for marketers' FTC compliance, says expert

October 27, 2009

The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.
 

Revised FTC policy means bloggers must disclose mailed freebies

October 05, 2009

Bloggers will soon have to disclose the freebies and other compensation they receive as part of direct marketing campaigns and other types of efforts. The Federal Trade Commission voted unanimously on October 5 to alter guidelines that call for penalties of up to $11,000 per violation, according to the Associated Press.