blogs

Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

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Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

Which Dating Site Delivers the Love? Match.com vs. eHarmony

Which Dating Site Delivers the Love? Match.com vs. eHarmony

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The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing?

New Year's Countdown DMN style

New Year's Countdown DMN style

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Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.

"Latte" your customers

"Latte" your customers

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During his keynote speech at the Experian Marketing Services Digital Summit in Las Vegas July 27, Charles Duhigg talked about why it's important to build good habits in your employees.

The customer is king

The customer is king

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If a user doesn't like your e-commerce site, they're not likely to buy. It's that simple. At least that's the buzz at SuiteWorld 2012.

LoyalTea works on me

LoyalTea works on me

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As a woman in my mid-20s, I'm a member of a ton of loyalty programs. My most-recent acquisition is Argo Tea's LoyalTea Club. Cute, right?

Modcloth's fashionably fabulous multichannel approach

Modcloth's fashionably fabulous multichannel approach

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Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.

Mix traditional tactics and social for results

Mix traditional tactics and social for results

Here are four simple and effective ways businesses can build an online community that generates sales by combining social media and traditional direct marketing strategies.

Apparently, everyone wants you to 'Eat, Pray, Love'

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'Eat, Pray, Love' is set to hit theaters this Friday, August 13. The movie, if you don't know about it, stars Julia Roberts, who travels across Italy, India and Indonesia "in search of everything." It's been media-blitzed to the hilt.

Q&A with Chris Thompson, founder of 'About Foursquare'

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In April, Chris Thompson launched the blog About Foursquare with the intention of covering his favorite geolocation service.

Customized digital content supplements advertising

Customized digital content supplements advertising

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When Bigelow Tea wanted to attract more visitors to its Web site and better engage them, it launched the Tea Talk blog and corresponding social network presence on MySpace, Facebook and Twitter. The social media presence especially came in handy last year, when a subset of customers was outraged at the discontinuation of the Fruit and Almond Tea, and Bigelow — the person — answered.

Celebrity Tweets could spell trouble for marketers' FTC compliance, says expert

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The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.

Revised FTC policy means bloggers must disclose mailed freebies

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Bloggers will soon have to disclose the freebies and other compensation they receive as part of direct marketing campaigns and other types of efforts. The Federal Trade Commission voted unanimously on October 5 to alter guidelines that call for penalties of up to $11,000 per violation, according to the Associated Press.

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