No use crying over spilled wine—at least not after the customer experience I had.
No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.
Creativity, data, measurement, and mobile are the social network's main pillars.
Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.
Turns out that a few small details can make a big impact on your customers—and their decisions.
"Incentive compensation is the third rail in marketing, product [management], and sales alignment."
The used car salesman may be endangered by Edmunds' introduction of a new digital innovation in buying and selling automobiles.
Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.
Marketers need to deliver measurable results that show the value of marketing.
Consumers make irrational purchase decisions; help them choose you.
New CMO Jim Cochrane was most recently USPS's tech chief. Why can't he recast the Post Office as the Uber of delivery?
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...