CMOs Do IT Fast, CIOs Do IT Slow

CMOs Do IT Fast, CIOs Do IT Slow

They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.

What Are Your Customer #RelationshipGoals?

What Are Your Customer #RelationshipGoals?

Four loyalty experts sum up the ultimate customer relationship in three words.

5 Growth Areas in Video That Marketers Should Watch

5 Growth Areas in Video That Marketers Should Watch

Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good.

Celebrity, Candidate...What's the Diff?

Celebrity, Candidate...What's the Diff?

A grasp of foreign affairs? Statesmanship? Years of political experience? That's yesterday. What presidential hopefuls need today is a brand and a good digital strategist.

User Content Reigns In "Straight Outta Compton" Campaign

User Content Reigns In "Straight Outta Compton" Campaign

Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.

A Blast From the Past

A Blast From the Past

Working at Direct Marketing News has allowed me to learn a lot—and teach even more. Here's a look back at some of my favorite lessons.

I Was Paid to Write This Blog

I Was Paid to Write This Blog

By my employer, of course, because that's what I do for a living. Your paid reviewers must make the same claim, even in a 140-word tweet.

How to Not Suck at Marketing

How to Not Suck at Marketing

Three ways to build a brand that can last through the ages.

Why Fantastic Four Is a Cautionary Tale—for Marketers Especially

Why Fantastic Four Is a Cautionary Tale—for Marketers Especially

The first family failed at the box office for the third time, an outcome great marketing could have probably avoided.

National Holidays Are a Gift to Marketers

National Holidays Are a Gift to Marketers

You don't have to wait for New Year's Day, Independence Day, or Christmas to create a holiday campaign. Here are some quirky ideas for the months in between.

The Millennial-Baby Boomer Divide

The Millennial-Baby Boomer Divide

Four key generational differences that marketers should note.

Don't Get Off the Ride

Don't Get Off the Ride

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

Why Content Marketing Fails

Why Content Marketing Fails

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...