Why not try one or two this Saturday?
Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.
Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.
The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.
Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.