Remember what Woody said about success and just show up, already!
This eight-foot-tall feathery friend is pretty wise for a six-year-old.
Marketing in a world without these practices would be difficult indeed.
Marketers for the upcoming Peanuts movie realize moviegoers are the ones who create the most effective—and fun—marketing campaigns.
Engaging, relevant, personalized, timely messaging is the Holy Grail of marketing. And then there's riding the cassock-tails of His Holiness.
That Cat in the Hat and mouse with the cookie can teach marketers a thing or two.
With the Emmys behind us, it's time to explore the growth of tent-pole marketing.
Apple is satisfying the hunger of ad-weary mobile users, but the move is making some marketers sick to their stomachs.
Pitney Bowes, the mail meter company, is taking this digital thing seriously. Is the world ready for video sales and service reps?
The furniture retailer uses social media to come to movers' rescue.
CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...