Marketers Are Communicators, So Act Like It

Marketers Are Communicators, So Act Like It

Journalists and marketers have one major thing in common: We both want to sell audiences on our (brilliant) ideas. Here's how to communicate clear, effective messaging.

Is Amazon Really Bigger Than Walmart?

Is Amazon Really Bigger Than Walmart?

Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.

7 Ways to Build Brand Value

7 Ways to Build Brand Value

Be different, be nimble, and be articulate with your brand proposition.

An Historic Week for E-Commerce?

An Historic Week for E-Commerce?

Prime Day and Jet.com, both born in the past seven days, could endure as fixtures in online retail.

Showing Thanks Gives Brands a Certain Je Ne Sais Quoi

Showing Thanks Gives Brands a Certain Je Ne Sais Quoi

Your customers are tough cookies. Let them know that your brand is the one they should buy from by showing appreciation for their business and interactions.

The Quirks of Successful Young Marketers

The Quirks of Successful Young Marketers

With the announcement of our 2015 40 Under 40 nominees, we're looking back at what made past winners exemplary, and so very interesting.

It's Not Digital Marketing; It's Just Marketing

It's Not Digital Marketing; It's Just Marketing

A DMN reader explains how we should look at modern marketing.

Is Marketing Discriminatory?

Is Marketing Discriminatory?

In the literal sense of the infinitive "to discriminate"—noting differences between people—of course it is. But does it fall within the legal sense of the word, as well?

Four Campaigns Unworthy of the Final Rose

Four Campaigns Unworthy of the Final Rose

It's time to send these marketing practices back home in the limo.

Newsflash: Pinterest Is Not a Social Network

Newsflash: Pinterest Is Not a Social Network

Is social discourse discouraged on the digital bulletin board? Are Pins more important than Pinners?

5 Marketing Lessons We Can All Learn From Pixar

5 Marketing Lessons We Can All Learn From Pixar

The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.

Don't Get Off the Ride

Don't Get Off the Ride

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

Why Content Marketing Fails

Why Content Marketing Fails

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...