Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!
On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.
The seeds of change have been sown. Here's the potential fruit.
Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.
DC lobbyist Alex Vogel has sat behind the seat of power in the Senate. Here's his advice on how businesspeople can get the attention of the decision-maker at the desk.
The jerky company double teams the competition using TV and digital.
Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.
From marketing preferences to career aspirations, here's what separates the new from the newer.
Increased competition poses new challenges for today's marketers. Turns out that a helpful attitude may be the way to break through the noise.
Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.
Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
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