Century 21 Makes BFFs Through Competitive Content

Century 21 Makes BFFs Through Competitive Content

The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.

Jay Z Makes Waves in Music Marketing With Tidal

Jay Z Makes Waves in Music Marketing With Tidal

The re-launch of the music streaming service has everyone talking—and marketers buzzing.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

Here's the social buzz around the slew of announcements at F8.

Real Value of Postal Monopoly: $18 Billion a Year

Real Value of Postal Monopoly: $18 Billion a Year

Economist Robert Shapiro uses unplumbed factors to arrive at the valuation, which is four times greater than the government's.

Marketing That Makes Consumers Smile

Marketing That Makes Consumers Smile

Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.

Customer Engagement in the (Very Near) Digital Future

Customer Engagement in the (Very Near) Digital Future

In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.

Behavioral Data Gives Diesel a Fashionable Edge

Behavioral Data Gives Diesel a Fashionable Edge

The clothing and accessories brand uses customer behavior data to connect its marketing across channels.

Traveling the Winding Path of the Customer Journey

Traveling the Winding Path of the Customer Journey

Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.

The Issue of the Open Internet Is, Well, Open

The Issue of the Open Internet Is, Well, Open

Words exchanged in a Congressional committee and an Inspector General's investigation infer a delay in the rollout of Net Neutrality.

6 Things Marketers Can Learn from Cheese

6 Things Marketers Can Learn from Cheese

Be the blue cheese within your industry.

6 Keys to Innovation and Opportunity

6 Keys to Innovation and Opportunity

Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.

Don't Get Off the Ride

Don't Get Off the Ride

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

Why Content Marketing Fails

Why Content Marketing Fails

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

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As the leading source for direct marketing youth data, ASL Marketing connects your ...