Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?
Clearly, having a siloed organization didn't work for the New England Patriots.
Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.
The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.
When marketing and tech join forces, brands become unstoppable.
"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.
To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."
Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.
The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.
Because who doesn't want to relive Sunday's madness all over again?
Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...