National Small Business Week Makes a Splash on Social

National Small Business Week Makes a Splash on Social

Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.

Finally, Put Social Media Metrics to Use

Finally, Put Social Media Metrics to Use

One chief marketer breaks down the unique benefits found in only social media metrics.

Would-Be Presidents Are All About the Dead Presidents

Would-Be Presidents Are All About the Dead Presidents

The current crop of presidential candidates are in lead-gen mode, and you're only truly qualified if you put up some cash.

Do Not Track: The Internet "Hangover"

Do Not Track: The Internet "Hangover"

The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.

Illuminating Marketing Lessons From Obscure Sources

Illuminating Marketing Lessons From Obscure Sources

What do cheese, comics, music, and sports have in common? Tons of marketing insight, apparently.

Lawfully Awful: Bills That Make Bots Look Good

Lawfully Awful: Bills That Make Bots Look Good

NetChoice calls out the nation's most Internet-unfriendly bills and laws.

5 Things Marketers Can Learn from Tim Tebow

5 Things Marketers Can Learn from Tim Tebow

The Philadelphia Eagles quarterback knows a thing or two about staying relevant and proving one's worth.

3 Things Marketers Can Learn From Marvel

3 Things Marketers Can Learn From Marvel

The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.

The Rise of Emojis in Marketing

The Rise of Emojis in Marketing

There's a new standard of communication—the emoji.

Political Marketing Is in Good Hands With Hillary

Political Marketing Is in Good Hands With Hillary

Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!

Finding the Right Emotional Language Can Be Taxing

Finding the Right Emotional Language Can Be Taxing

On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.

Don't Get Off the Ride

Don't Get Off the Ride

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

Why Content Marketing Fails

Why Content Marketing Fails

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...