Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.
The CPG company revamped its rewards program by using new technology to simplify the member experience.
If you're going to be a social brand, why not also be socially aware?
Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.
How brands are mastering the concept of "brand gravity" and how you can, too.
The songstress administers #SwiftJustice against Apple Music, bringing the billion-dollar corporation to heel.
Despite a decline in First Class Mail and an increase in data solutions, "undeliverable as addressed" mail is on the rise.
Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.
Ross Ulbricht rode the Silk Road to a life sentence without parole. Does the same fate await even some well-intentioned webmeisters?
Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.
Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...