Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open Sesame"?

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for Marketers

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.

Getting in on the Conversation

Getting in on the Conversation

It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.

Marketers Get Creative on Instagram

Marketers Get Creative on Instagram

Here's a look at some of the most engaging, innovative ways that brands are using Instagram.

Going Where Analog Marketers Have Not Gone Before

Going Where Analog Marketers Have Not Gone Before

Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.

Email, 32 Years Later

Email, 32 Years Later

Email turned 32 over Labor Day weekend, and what a long way it's come.

The Top 10 Ways to Keep Your B2B Customers Satisfied

The Top 10 Ways to Keep Your B2B Customers Satisfied

Happy customers lead to a happy bottom line.

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

Don't Get Off the Ride

Don't Get Off the Ride

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

Why Content Marketing Fails

Why Content Marketing Fails

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

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Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.