Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

The CPG company revamped its rewards program by using new technology to simplify the member experience.

More Socially Conscious Brands Please

More Socially Conscious Brands Please

If you're going to be a social brand, why not also be socially aware?

To Scrape or Not to Scrape?

To Scrape or Not to Scrape?

Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.

The Evolution of the Social System

The Evolution of the Social System

How brands are mastering the concept of "brand gravity" and how you can, too.

Taylor Swift Demonstrates the Power of Anti-Influencer Marketing

Taylor Swift Demonstrates the Power of Anti-Influencer Marketing

The songstress administers #SwiftJustice against Apple Music, bringing the billion-dollar corporation to heel.

'Return to Sender' Is Still High on Mailers' Playlists

'Return to Sender' Is Still High on Mailers' Playlists

Despite a decline in First Class Mail and an increase in data solutions, "undeliverable as addressed" mail is on the rise.

5 Brands That Celebrate What It Means to Be a Dad

5 Brands That Celebrate What It Means to Be a Dad

Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.

Web Wizards, What Awaits You? Untold Riches or Jail?

Web Wizards, What Awaits You? Untold Riches or Jail?

Ross Ulbricht rode the Silk Road to a life sentence without parole. Does the same fate await even some well-intentioned webmeisters?

How to Spark (and Sustain) Brand Love and Passion

How to Spark (and Sustain) Brand Love and Passion

Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.

Which Content Works Best for You? [Quiz]

Which Content Works Best for You? [Quiz]

Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.

GE Sells Engineering to Women Through E-commerce

GE Sells Engineering to Women Through E-commerce

The company launches The Maker Shop to make its brand more tangible and inspire the next generation of female engineers.

Don't Get Off the Ride

Don't Get Off the Ride

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

Why Content Marketing Fails

Why Content Marketing Fails

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...