Marketing + Cheese: What more could you want?
The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.
Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.
Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.
Marketing EDGE Rising Star award winners explain why mentoring is a vital part of marketing education and how marketers can do it better.
The composition of the 114th Congress may well be determined by great email campaigns instead of negative TV ads.
The financial services company invested in controversial marketing. The question is whether it paid off.
How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.
Separate fact from fiction when it comes to marketing to America's young adults.
If one channel fails a customer, the whole cross-channel experience fails.
A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.