Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are Better

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.

The (Real) Nightmare Before Christmas

The (Real) Nightmare Before Christmas

Forget Halloween. Marketers are already gearing up for the winter holiday season.

Moving at the Speed of Mobile

Moving at the Speed of Mobile

The second screen is changing everything. But one skillful marketer says it may not all be for the better.

Jocks as Journalists Could Be Fun—if Editors Stay out of it

Jocks as Journalists Could Be Fun—if Editors Stay out of it

Stengel, Ali, Berra—the pros have been lush with literary talent. Let's hope Derek Jeter and the Player's Tribune don't cramp the style of today's wordsmiths of athletic warfare.

Going to DMA2014? See You There

Going to DMA2014? See You There

The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.

Marketing Stars' Top Mobile Apps

Marketing Stars' Top Mobile Apps

DMN's 40 Under 40 Award winners swear by their favorite productivity apps.

Dogs: Marketers' Best Friends

Dogs: Marketers' Best Friends

Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.

When It Comes to Millennials, Perhaps Agility Is the Wrong Approach

When It Comes to Millennials, Perhaps Agility Is the Wrong Approach

Efforts to keep pace with increasingly distracted and inundated consumers seems to have veered some marketing toward dangerously contrived waters.

Don't Get Off the Ride

Don't Get Off the Ride

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

Why Content Marketing Fails

Why Content Marketing Fails

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

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