The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?
Connecting with millennials isn't as hard as marketers think, and these companies are proving it.
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?
Peer-to-peer referrals produce healthy conversion rates.
Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.
What are marketers talking about? In large part, how data changes everything.
Are apps that hail cabs and grow food that's incapable of being ingested really changing the world? Or are they simply making the world weirder and more disconnected?
Today's marketers need to mind their manners and appreciate customers.
It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.