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Direct Line Blog

Facebook debuts camera app not called Instagram

Nicole Spector May 25, 2012

For Facebook, the show must go on - and it's one show after another, constantly. While the ink is still drying on its billion dollar acquisition of Instagram-which the FTC is looking into on suspicions that the deal is anti-competitive-Facebook has announced Facebook Camera for the IPhone and iPod touch.

POM Wonderful fires back at FTC

JoAnn DeLuna May 24, 2012

POM Wonderful fires back at FTC with new advertising campaign.

Facebook IPO no

Allison Schiff May 23, 2012

Post-IPO, Facebook is getting flack.

All bark, no bite

Erin Dostal May 22, 2012

Last night I received a direct mail piece promising discounts off my first purchase at Wag.com, a website that delivers pet supplies. But there's a problem: I don't have a pet.

How will Google's Knowledge Graph affect SEM?

JoAnn DeLuna May 17, 2012

Google launched on May 16 its Knowledge Graph, which allows users to search for things, people and places that "Google knows about" and "instantly get information that is relevant to your query," according to a blog post by Amit Singhal, SVP of engineering at Google.

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

Erin Dostal May 16, 2012

During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.

GM gives Zuck a slap in the Facebook

Allison Schiff May 16, 2012

General Motors says its yanking its Facebook ads because they don't work. The announcement came three days before Facebook's scheduled IPO on May 18. Ouch.

The customer is king

Erin Dostal May 15, 2012

If a user doesn't like your e-commerce site, they're not likely to buy. It's that simple. At least that's the buzz at SuiteWorld 2012.

New Facebook App Center highlights importance of mobile

JoAnn DeLuna May 10, 2012

Facebook's new App Center will go live in the coming weeks, but developers can begin submitting both free and paid apps for consideration now.

Creative Week: Bringing un-sexy back

Allison Schiff May 09, 2012

Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.

Emulating nature in the digital environment

Kumiko Ide, Tribal DDB Vancouver May 22, 2012

With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.

Integration and engagement: insights from Super Bowl XLVI

Joe Baratelli May 15, 2012

The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation.

Three mobile video marketing trends to capitalize on

David Rowley May 08, 2012

If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix.

Personalization, personalization everywhere and not a drop to drink

John Sisson, president, Universal Wilde May 01, 2012

Should personalization be used everywhere? Consider my recent experiences and you decide.

Understanding real-time bidding for the mobile marketplace

Jason Ciancette, president & founder, Liquid Wireless April 23, 2012

More and more marketers are turning to mobile advertising as a means by which to reach consumers that are constantly on-the-go.

Mobile commerce: the next phase

Scott Richards, VP, emerging media and technology, Epsilon April 19, 2012

Many marketers are missing out on leveraging the power of immediacy and relevancy that the mobile device can empower.

Mobile over PCs: a foregone conclusion

Ken Johns, SVP of digital strategy, Brunner April 17, 2012

In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title.

Herding cats

Nick Moore, CCO & EVP, Wunderman New York April 13, 2012

I am not in favor of dictatorship, but I am beginning to think that maybe it does have one or two attractive characteristics.

300 does go into 2

Nick Moore, CCO & EVP, Wunderman New York April 12, 2012

It's the oldest truth in design: form follows function. Before we make our new space cool, we have to make it work. That means answering a lot of math questions.