Direct Line Blog

Out-of-the-Box Thinking

Out-of-the-Box Thinking

Think direct mail is old school? Think again.

Selling Dirt to Diamond Lovers

Selling Dirt to Diamond Lovers

Brandon Steiner, the sultan of sports memorabilia, discusses baseball, blogging, Baby Boomers, and Mo Rivera's cardboard glove.

Yankee Candle Lures Men With Bacon and Popcorn

Yankee Candle Lures Men With Bacon and Popcorn

They say the way to a man's heart is through his stomach. But what about his nose

Mobile: Reap What You Sow

Mobile: Reap What You Sow

It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.

Don't Sweat Tech (Well, Sweat It a Little)

Don't Sweat Tech (Well, Sweat It a Little)

Consumers—they want what they want and they want it now. So do colicky babies.

Three Digital Lessons From the USGA

Three Digital Lessons From the USGA

Three takeaways from the U.S. Golf Association's expanding digital presence

The New Chief Marketing (Accountability/Revenue/ Technology) Officer

The New Chief Marketing (Accountability/Revenue/ Technology) Officer

Success in marketing today requires rethinking MRM, campaign management, and ROI.

Thank God Wanamaker Isn't Here to See This

Thank God Wanamaker Isn't Here to See This

Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.

Are You in With the Mob?

Are You in With the Mob?

Four tips on how marketers can connect with the Gen-C consumer

Rushkoff: "Put Down the Botox and Join Real Life"

Rushkoff: "Put Down the Botox and Join Real Life"

The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."

Indochino Suits Up Its Digital Channels

Indochino Suits Up Its Digital Channels

The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies.

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Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.