Blogs (from Brands) That Rock

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Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

No. 5 HomeGoods

Marketers for HomeGoods understand the school of thought among interior designers, craft lovers and homemakers. The chain of home furnishing stores recruits bloggers to craft unique, relatable blogs about everything from décor and dining to gifts and pets. Design Happy is a collective place for readers to get ideas and transform their interior spaces—preferably with products from HomeGoods.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...