Blogs (from Brands) That Rock

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Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.


No. 4 Club Monaco

Clothing retailer Club Monaco has granted unfettered access to its Culture Club—an online hub of style, art, food, music, and travel. Professional photographers from around the world contribute to the trendy, Pinterest-style blog and provide chic readers with inspiration, identity, and beautiful content. Owned by Polo Ralph Lauren, Club Monaco is more than a high-end clothing vendor; it serves as a meeting place for fashionistas across the globe—myself included.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...