Blogs (from Brands) That Rock
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
No. 2 Uber
This blog goes far beyond tracking the journey of an Uber driver. It promotes local pride with a blog for each area that Uber serves—45 countries and counting; it reports on the rising trends in data science; publicizes worldwide Uber philanthropic events, concerts, and partnerships; and gives a behind-scenes-look at the agile minds of the data-driven car service company. Taxi—or should I say Uber anyone?