Blogs (from Brands) That Rock

Share this article:

Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

No. 1 General Electric

GE not only empowers its customers (literally) but works to innovate and inspire. The energy company doesn't just use blogs to push its green technology initiatives (which is certainly commendable), these digital posts also illustrate what's new in tech, highlight brilliant machinery, and use moving imagery to do some powerful storytelling. Here's a detailed view of the blades on GE gas turbines at the Greenville, SC facility. This footage was captured by @seenewphoto and is featured on GE's popular Tumblr blog.

Page 2 of 7
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.