Blogs (from Brands) That Rock

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Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

No. 1 General Electric

GE not only empowers its customers (literally) but works to innovate and inspire. The energy company doesn't just use blogs to push its green technology initiatives (which is certainly commendable), these digital posts also illustrate what's new in tech, highlight brilliant machinery, and use moving imagery to do some powerful storytelling. Here's a detailed view of the blades on GE gas turbines at the Greenville, SC facility. This footage was captured by @seenewphoto and is featured on GE's popular Tumblr blog.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...