Blogs (from Brands) That Rock

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Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

Stat:  Companies that blog more than 15 times per month get 5X more traffic.

Did that get your attention? Here's another powerful figure from Optimind Technology for you: Blogs are 63% more likely to influence purchase decisions than magazines.

Bottom line: Blogs are impactful. And they're changing the way marketers make impressions on their customers. Without question, brand marketers who use these digital platforms to give their customers a voice can be more persuasive. Blogs are influential; they give customers a creed to believe in, trends to follow, and provide products for consumers to advocate.

Personally, I love perusing blogs from brands that manage to tap into a zeitgeist, raise awareness about an important social issue, or that simply catch me up on the latest trends. These blogs make me feel as if the brand understands me as a person—even helps me define my own likes and interests. And when I'm on the fence about which brands to buy from, I generally go with the company that's made the most impact on my life, often through blogs (and of course through unique, quality products).

So here, I'm highlighting five brands that I feel are currently killing it in the blogosphere. And for those of you looking to find some faves of your own, I've provided a small list of some other impressive company blogs at the end of this article. Feel free to comment and share some of your favorite blogs.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...