Blogher.com

Beyond Facebook and Twitter: PepsiCo understands on- and off-line social networking

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PepsiCo CEO Indra Nooyi delivered the keynote at BlogHer 2011, a women's blogger conference, on August 6 in San Diego. I briefly spoke with Jamie Stein, director of digital initiatives for PepsiCo, about why the food and beverage company is making its third appearance at the annual event and why Pepsi is committed to digital, female-driven brand initiatives.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...