By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark, Mayur Gupta. In his off-hours, he blogs.
There's a new debate among marketers about what defines a post as a guest blog or SPAM.
A cheat sheet for the guest blogger beginner. A lack of high-quality guest bloggers means you have a golden opportunity to form valuable personal relationships in the field.
Blogging and revenue-generation don't have to be at cross purposes.
Bloggers write, you listen—and then you click to possibly buy the item because you trust them.
Tumblr's David Karp discusses the birth of the platform and how it's striving to monetize its assets.
Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill.
Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.
Though marketers have started to leverage the clout of mom bloggers, these women have the untapped potential to act as substantial brand advocates for their communities.
Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need to stop and listen.
Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes.
Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first WordAds will appear during the first quarter of 2012 and will run on desktop, mobile and iPad.
Elmer's Products wanted to target moms ages 25 to 55 interested in crafts and scrapbooking for the launch of an Elmer's and X-Acto line of crafting supplies, sold exclusively at Wal-Mart stores.
Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.
Brands are featuring user-generated digital content in their consumer-facing contests, adding a new online angle to a marketing strategy that has been used for decades.
The Direct Marketing Association has revised its ethics guidelines to align them with the Federal Trade Commission's recently altered Guides for Testimonials and Endorsements. Both sets of rules affect the marketing of product or service results, as well as blogger and celebrity endorsements.
Acquisition today is tougher than ever before, beyond simply building the perfect prospect list. With over 14 states now engaged in some form of do-not-mail legislation, smart b-to-b and consumer marketers are re-thinking the entire concept of engaging leads and acquiring new customers.More than a platform for the exchange of information, the most successful acquisition projects of 2010 will be those that call upon the aid of search engine optimization (SEO) strategies and homepage opt-ins, word of mouth, social networking and blogging tools and strategies.
The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.
Rich Cleland, assistant director of the FTC's division of advertising practices, told Click Z this month that bloggers shouldn't expect a witch hunt, because the FTC doesn't have the ability to carry one out.
Bloggers and marketers will soon have to disclose any freebies and payment arrangements made in exchange for product reviews.
Bloggers will soon have to disclose the freebies and other compensation they receive as part of direct marketing campaigns and other types of efforts. The Federal Trade Commission voted unanimously on October 5 to alter guidelines that call for penalties of up to $11,000 per violation, according to the Associated Press.
In case you haven't heard, the Federal Trade Commission is pondering whether to impose new guidelines on bloggers and Twitter users who stand to receive compensation for their marketing work. The FTC's concern is that some bloggers may not disclose that they're earning commissions from a particular company when they write a blog that promotes that company's products.
While a recent Knowledge Networks study found that less than 5% of users regularly turn to social media sites such as Facebook, LinkedIn, or Twitter for guidance on purchase decisions, many marketers find blogs are an effective way to reach motivated buyers.
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