Blogging

Celebrity Tweets could spell trouble for marketers' FTC compliance, says expert

Frank Washkuch October 27, 2009

The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.

FTC: Don't expect payment guidelines to result in anti-blogger sweeps

Frank Washkuch October 26, 2009

Rich Cleland, assistant director of the FTC's division of advertising practices, told Click Z this month that bloggers shouldn't expect a witch hunt, because the FTC doesn't have the ability to carry one out.

DMers work to comply with FTC freebie rule

Carol Krol October 12, 2009

Bloggers and marketers will soon have to disclose any freebies and payment arrangements made in exchange for product reviews.

Revised FTC policy means bloggers must disclose mailed freebies

Frank Washkuch October 05, 2009

Bloggers will soon have to disclose the freebies and other compensation they receive as part of direct marketing campaigns and other types of efforts. The Federal Trade Commission voted unanimously on October 5 to alter guidelines that call for penalties of up to $11,000 per violation, according to the Associated Press.

Feds ponder regulating the blogosphere and social media sites

Dush Ramachandran, VP of biz dev.and marketing, ClickBank August 11, 2009

In case you haven't heard, the Federal Trade Commission is pondering whether to impose new guidelines on bloggers and Twitter users who stand to receive compensation for their marketing work. The FTC's concern is that some bloggers may not disclose that they're earning commissions from a particular company when they write a blog that promotes that company's products.

Inside blog marketing: Blogs among most effective social media for marketing purposes

Kevin McKeefery June 30, 2009

While a recent Knowledge Networks study found that less than 5% of users regularly turn to social media sites such as Facebook, LinkedIn, or Twitter for guidance on purchase decisions, many marketers find blogs are an effective way to reach motivated buyers.