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 Blogging

WordPress.com's WordAds to rival Google's AdSense

November 30, 2011

Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first WordAds will appear during the first quarter of 2012 and will run on desktop, mobile and iPad.
 

Elmer's seeks out crafters

Mercedes Cardona July 01, 2011

Elmer's Products wanted to target moms ages 25 to 55 interested in crafts and scrapbooking for the launch of an Elmer's and X-Acto line of crafting supplies, sold exclusively at Wal-Mart stores.
 

Thomson Reuters launches branding effort with mobile, digital components

January 24, 2011

Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.
 

Online contests build consumer interest

November 01, 2010

Brands are featuring user-generated digital content in their consumer-facing contests, adding a new online angle to a marketing strategy that has been used for decades.
 

DMA matches FTC guidelines on endorsements, blogger payments

January 25, 2010

The Direct Marketing Association has revised its ethics guidelines to align them with the Federal Trade Commission's recently altered Guides for Testimonials and Endorsements. Both sets of rules affect the marketing of product or service results, as well as blogger and celebrity endorsements.
 

New Avenues for Acquisition

Daniel Stepanic, marketing director, C.TRAC Information Solutions November 30, 2009

Acquisition today is tougher than ever before, beyond simply building the perfect prospect list. With over 14 states now engaged in some form of do-not-mail legislation, smart b-to-b and consumer marketers are re-thinking the entire concept of engaging leads and acquiring new customers.More than a platform for the exchange of information, the most successful acquisition projects of 2010 will be those that call upon the aid of search engine optimization (SEO) strategies and homepage opt-ins, word of mouth, social networking and blogging tools and strategies.
 

Celebrity Tweets could spell trouble for marketers' FTC compliance, says expert

October 27, 2009

The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.
 

FTC: Don't expect payment guidelines to result in anti-blogger sweeps

October 26, 2009

Rich Cleland, assistant director of the FTC's division of advertising practices, told Click Z this month that bloggers shouldn't expect a witch hunt, because the FTC doesn't have the ability to carry one out.
 

DMers work to comply with FTC freebie rule

October 12, 2009

Bloggers and marketers will soon have to disclose any freebies and payment arrangements made in exchange for product reviews.
 

Revised FTC policy means bloggers must disclose mailed freebies

October 05, 2009

Bloggers will soon have to disclose the freebies and other compensation they receive as part of direct marketing campaigns and other types of efforts. The Federal Trade Commission voted unanimously on October 5 to alter guidelines that call for penalties of up to $11,000 per violation, according to the Associated Press.
 

Feds ponder regulating the blogosphere and social media sites

Dush Ramachandran, VP of biz dev.and marketing, ClickBank August 11, 2009

In case you haven't heard, the Federal Trade Commission is pondering whether to impose new guidelines on bloggers and Twitter users who stand to receive compensation for their marketing work. The FTC's concern is that some bloggers may not disclose that they're earning commissions from a particular company when they write a blog that promotes that company's products.
 

Inside blog marketing: Blogs among most effective social media for marketing purposes

June 30, 2009

While a recent Knowledge Networks study found that less than 5% of users regularly turn to social media sites such as Facebook, LinkedIn, or Twitter for guidance on purchase decisions, many marketers find blogs are an effective way to reach motivated buyers.