Blockchain

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

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From MarTech 2017, some big themes: and some things which might blow them out of the water

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

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Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

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USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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