Blockbuster UK Picks MicroStrategy Customer Analyzer Software

Share this article:
MicroStrategy Inc., a provider of business intelligence software, yesterday said that Blockbuster UK has chosen its software to drive customer insight initiatives.


Blockbuster selected the MicroStrategy Customer Analyzer suite of analytical CRM applications and MicroStrategy Transactor to further assist them in gaining better insight into the effectiveness of its marketing campaigns and improve its customer interactions, the McLean, VA-based company said.


Blockbuster has already used the MicroStrategy Business Intelligence Platform to enhance productivity and efficiency through its inventory management video rental performance analysis applications.


"Our purchase of MicroStrategy's software further aligns our IT strategy with our business goals of improved customer insight and customer contact," said Kevin Kerrigan, IT Project Manager of Blockbuster UK. "Understanding the value of customers is a key component of success in any business today. Through MicroStrategy's products, we will benefit from improved communication with our customers, and will be able to more effectively manage the entire customer interaction process."


According to MicroStrategy, the company's software will help increase productivity at Blockbuster by letting its users directly access product performance and customer information without the help of IT specialists.


MicroStrategy Customer Analyzer has more than 400 customer-centric reports examining regional variations of customer buying patterns, analyzing marketing campaigns and segmenting customers for future campaigns. It also helps to initiate direct mail and e-mail campaigns to target individual customers and notify them about products and campaigns in which they are interested.


Blockbuster's adoption of MicroStrategy Transactor will enable customers to click a button on their pager, mobile phone or phone to buy a product, or sign up to reserve a film at their local store.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.