Blockbuster Online Breaks Interactive Campaign

Share this article:
Blockbuster this week launches an interactive marketing campaign, one week after introducing its online DVD rental service to rival similar offerings from Netflix and Walmart.com.


The campaign, from Avenue A/Razorfish, will include ads for Blockbuster Online on sites such as iVillage, Excite, American Greetings Network and AtomShockwave.


The ad agency already has broken sponsored search engine campaigns.


Dallas-based Blockbuster Online offers DVD rentals for a $19.99 monthly fee. Customers can rent an unlimited number of DVDs with no extended-viewing fees, up to three out at a time. They also get two free in-store movie rental coupons each month.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.