Blockbuster Online Breaks Interactive Campaign

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Blockbuster this week launches an interactive marketing campaign, one week after introducing its online DVD rental service to rival similar offerings from Netflix and Walmart.com.


The campaign, from Avenue A/Razorfish, will include ads for Blockbuster Online on sites such as iVillage, Excite, American Greetings Network and AtomShockwave.


The ad agency already has broken sponsored search engine campaigns.


Dallas-based Blockbuster Online offers DVD rentals for a $19.99 monthly fee. Customers can rent an unlimited number of DVDs with no extended-viewing fees, up to three out at a time. They also get two free in-store movie rental coupons each month.


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