Blockbuster Online Breaks Interactive Campaign

Share this article:
Blockbuster this week launches an interactive marketing campaign, one week after introducing its online DVD rental service to rival similar offerings from Netflix and Walmart.com.


The campaign, from Avenue A/Razorfish, will include ads for Blockbuster Online on sites such as iVillage, Excite, American Greetings Network and AtomShockwave.


The ad agency already has broken sponsored search engine campaigns.


Dallas-based Blockbuster Online offers DVD rentals for a $19.99 monthly fee. Customers can rent an unlimited number of DVDs with no extended-viewing fees, up to three out at a time. They also get two free in-store movie rental coupons each month.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.