Blockbuster, H&R Block Partner

Share this article:
H&R Block, Kansas City, MO, yesterday announced a direct mail promotional campaign in conjunction with video-rental giant Blockbuster Inc., Dallas.


The mailers, which will be dropped in January, will be coupons that consumers can redeem along with H&R Block receipts for Blockbuster GiftCards. The cards can be used for purchases and rentals at Blockbuster stores.


H&R Block customers who use the company's tax preparation services will receive a $15 GiftCard, while clients who open a minimum $2,000 H&R Block investment account will receive a $50 GiftCard.


H&R Block did not release how many consumers will receive the coupon, nor did the company specify who would be targeted by the marketing effort.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions