Blockbuster, H&R Block Partner

Share this article:
H&R Block, Kansas City, MO, yesterday announced a direct mail promotional campaign in conjunction with video-rental giant Blockbuster Inc., Dallas.


The mailers, which will be dropped in January, will be coupons that consumers can redeem along with H&R Block receipts for Blockbuster GiftCards. The cards can be used for purchases and rentals at Blockbuster stores.


H&R Block customers who use the company's tax preparation services will receive a $15 GiftCard, while clients who open a minimum $2,000 H&R Block investment account will receive a $50 GiftCard.


H&R Block did not release how many consumers will receive the coupon, nor did the company specify who would be targeted by the marketing effort.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.