Blockbuster, H&R Block Partner

Share this article:
H&R Block, Kansas City, MO, yesterday announced a direct mail promotional campaign in conjunction with video-rental giant Blockbuster Inc., Dallas.


The mailers, which will be dropped in January, will be coupons that consumers can redeem along with H&R Block receipts for Blockbuster GiftCards. The cards can be used for purchases and rentals at Blockbuster stores.


H&R Block customers who use the company's tax preparation services will receive a $15 GiftCard, while clients who open a minimum $2,000 H&R Block investment account will receive a $50 GiftCard.


H&R Block did not release how many consumers will receive the coupon, nor did the company specify who would be targeted by the marketing effort.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.