Blockbuster Gets Acxiom CRM Solution

Share this article:
Acxiom Corp. has implemented a customer relationship management solution for Blockbuster Inc., Dallas, the company said yesterday.


The solution consists of a customer marketing database that consolidates data from multiple sources and resides on an IBM server at Acxiom's data center facilities. It provides comprehensive customer data and allows flexibility in creating, tracking and analyzing direct marketing programs.


Acxiom, Little Rock, AR, said that along with using the solution for improved interactions with customers, Blockbuster gains the advantage of analytic and data mining support as well as an environment for the marketing team to conduct faster marketing communications.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.