Blockbuster, DIRECTV Form Marketing Agreement

Share this article:
Blockbuster Inc., New York and DIRECTV, normally considered competitors for consumers' entertainment dollars, yesterday said they entered a marketing agreement.


The two companies will jointly offer pay-per-view movies through DIRECTV's service. Blockbuster in turn will promote and sell satellite TV systems and services in its stores.


While financial specifics were not released, Blockbuster said it would get a share of pay-per view revenues from the joint channels and receive incentives to sell DIRECTV systems in its stores. DIRECTV gains access to 5,000 Blockbuster retail stores and said it expects the deal to increase its earnings and market share of the satellite TV industry.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.