Blockbuster and InMotion Team to Rent DVD Players to Air Travelers

Share this article:
Blockbuster Inc., based in Dallas, and InMotion Pictures, which rents state-of-the-art portable DVD players in airports, signed a multi-year licensing agreement yesterday.


The agreement will allow airline travelers to rent a portable player, DVD movie and stereo headphones for $10 a day; additional movies are $4 a day.


The players and movies can be returned at any InMotion Pictures location.


InMotion will feature the Blockbuster name on all of its locations, and Blockbuster will hold an equity interest in the Jacksonville, FL-based company.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.