Blockbuster Aims to Score Video Game Rentals

Share this article:
Looking to capitalize on sales of gaming systems this holiday season, Blockbuster launched a marketing campaign yesterday to position itself as the place to rent video games.


Through Jan. 21, Blockbuster customers will be entered in the Blockbuster Great Games Giveaway with every transaction. Blockbuster will give away 250 each of the X-Box, GameCube and Playstation 2 and Gameboy Advance systems. The promotion is being marketed through in-store point-of-purchase material, direct mail and television advertising.


To spur game rentals further, Blockbuster is offering a Games Rental Pass. Priced at $24.99 for Blockbuster Rewards members and $29.99 for non-Rewards members, the pass provides one game rental daily for 30 consecutive days.


And through Jan. 31, participating Blockbuster stores are providing one free five-day game rental to customers who bring in a receipt for a game console purchased through the promotional period. The free game rental must be in the format of the game system on the receipt.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.