Blattner Brunner Wins Bankers Account

Share this article:

The American Bankers Association picked the Washington office of Blattner Brunner to handle advertising for its professional development group. The agency is responsible for direct and interactive marketing, design and advertising for an ABA group that trains, informs and supports the association's members.

A pitch for this business involved several undisclosed agencies. Blattner Brunner's association experience includes work for AARP and Paralyzed Veterans of America. The $165 million billings agency also handles clients like Zippo, GlaxoSmithKline, Anderson Floors, GNC, the Pittsburgh Pirates and Road Runner High Speed Online.

"This account is different in that we're not only helping the ABA to promote and increase attendance at its schools and conferences, we're also tasked with rethinking the whole professional development group brand," said Jack Davidson, managing director and vice president/director of client services at Blattner Brunner.

Direct marketing will be used to speak to banking industry personnel. DM will help the development group make offers to attend a conference or school or to enter training programs.

Blattner Brunner aims to convince the target audience that the ABA is the banking industry leader for online and classroom training, schools, certification, conferences and telephone briefings and publications.

"Our job is to reinforce the market perception that ABA is the single-source solution for banking professionals to stay informed, educated and compliant in their industry," Mr. Davidson said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.