Blattner Brunner Gets IR-Vonline Account

Share this article:
IR-Vonline.com Ltd., part of Hong Kong toy maker TS Toys, has named Blattner Brunner as its first agency of record on an account estimated at $2 million to $3 million.


The Pittsburgh agency competed with three undisclosed shops for the account. Blattner Brunner's integrated marketing approach and prior experience with online companies helped clinch the account.


Blattner Brunner will use a combination of online marketing, national and spot-market TV, and trade and consumer promotions to promote the IR-Vonline brand and products.


IR-Vonline joins a host of Blattner Brunner clients including Zippo Manufacturing, PPG Industries, Respironics Inc. and Sky Bank. Billings last year were $129 million.


A new start-up with offices in Hong Kong, New York and Tennessee, IR-Vonline will create and market wireless Internet-responsive toys.


The first, an electronic "Ir-V" (pronounced ervy), is a Web site programmable by children age 6 and older. It debuted last month in Dallas, with another launch scheduled for Feb. 11 at New York's Toy Fair.


TS Toys is known for its educational Scan N' Say Teddy. A barcode reader in the teddy bear's paw reads aloud each page of a storybook as children lead it through.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.