Blattner Brunner Buys Sawyer Riley Compton

Share this article:
Blattner Brunner Inc. extended its footprint in the Southeast with the purchase of Atlanta agency Sawyer Riley Compton.


The acquisition yields clients like Dow Chemical, Golf Pride, Bernhardt Furniture and Edge Flooring from an agency with billings of $25 million. Sawyer Riley's staff of about 20 people will join Blattner Brunner, swelling its rolls to 165 and taking the combined agency billings to $165 million.


"We can wrap around their clients services they don't have," said Michael Brunner, president/CEO of Blattner Brunner, Pittsburgh. "That's quite a number of services because in the past they'd use quite a few external resources.


"Secondly, I look at Atlanta as being the gateway to the Southeast. Third, we have a one-profit-center business model. We work collaboratively between our offices. What that means is that we're able to pull resources from one office to help an account in another office."


Financial terms were not disclosed. Sawyer Riley chairman Frank Compton and co-founder Louis Sawyer will serve as joint managing directors reporting to Blattner Brunner executive vice president Scott Morgan. The Atlanta office will operate as Blattner Brunner/SRC for a year before losing its acronym.


Blattner Brunner now has offices in Pittsburgh, Washington and Atlanta. Excluding Sawyer Riley clients, accounts include GlaxoSmithKline, Del Monte, Zippo Manufacturing, Time Warner Cable and AARP. The agency specializes in all marketing, including direct.


"What we're in the market to do right now is to get Sawyer Riley integrated with the agency and up and running as quickly as possible," Brunner said.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.