Blanchard Firm Targets African-American Audiences

Share this article:
Blanchard & Associates, Ponte Vedra Beach, FL, has been formed to provide direct and database marketing consulting services to clients targeting African-Americans and broader markets.


Blanchard specializes in the development of alternative marketing strategies, statistical model development, customer satisfaction measurement systems, marketing research, competitive benchmarking and strategic planning. As a management consultant, the firm has worked with such clients as AT&T, Prudential and Providian Direct Insurance.


For more information on the company visit its Web site, www.blanchard-associates.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.