Blair's Q1 Net Income Drops Despite Small Sales Increase

Blair Corp., Warren, PA, announced yesterday that net sales for its first quarter were $137.01 million, up slightly compared to $135.26 million during the first quarter last year.


Net income totaled $500,189 compared to $5.6 million posted in the first quarter last year. The reduction in net income was primarily attributable to increased cost of goods sold and advertising expenses, the company said.


Cost of goods sold as a percentage of net sales increased to 49.5 percent from 47.7 percent in the comparable quarter last year. The rise in cost of goods sold reflected an increase in sales from promotional activities, higher inbound air freight expenses and a greater mix of outbound packages in excess of one pound that increased shipping costs.


Advertising expenses increased 13 percent due to an increase in catalog and letter mailings to current and prospective customers.


Blair's e-commerce channel generated $16 million in gross sales demand in the first quarter of 2003 compared to $13 million in 2002.


In other news:


· Guitar Center Inc., Westlake Village, CA, said net sales in the first quarter increased 13 percent to $287.5 million compared to $254.8 million during the first quarter of 2002. Net income skyrocketed 53 percent to $5.3 million compared to $3.4 million in the first quarter last year. Net sales in the direct response division increased 21.5 percent to $59.9 million. Gross margin for the division was 31.3 percent compared to 27.7 percent a year ago, with the increase attributed primarily to a shift in product mix toward higher margin items.


close

Next Article in Multichannel Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Dart Warehouse Corp

Dart Warehouse Corp

Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...

SLI Systems

SLI Systems

SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...

more »

More in Multichannel Marketing

Multichannel Is Perrigo's Marketing Cure

Multichannel Is Perrigo's Marketing Cure

Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign

Multichannel Marketing Makes Scott Naturals' Mission Possible

Multichannel Marketing Makes Scott Naturals' Mission Possible

It's no secret! Digital and sampling are top-notch marketing agents

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Breakfast at Tiffany's or the Red Carpet With ...

Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.